11 Service Design Principles from January — March 2022

Daniele Catalanotto
Service Design Magazine

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11 learnings about customer experience, change, communication, technology and public service that can help service creators and designers improve their services. You’ll find the links to all the 11 principles below.

Service Design Principles for Customer experience

Service Design Principles for Change

Service Design Principles for Communication

Service Design Principles for Technology

Service Design Principles for Public service

Side notes for the long time readers

A new writing spot

I’m changing the way I’m writing my early drafts of Service Design Principles. For years I’ve published these rough notes directly here in this medium publication. I’m trying to consolidate my writing in one place for the future, on the Swiss Innovation Academy website.

But I know many people subscribed to this publication, and therefore I’m trying to create a smooth transition by posting from time to time a list of all principles I’ve posted there here as a reference.

You can join the community and even become a co-creator

On the Swiss Innovation Academy you can still read every new Service Design Principle draft that comes out. Still for free. There are a few added benefits of this way of working:

  1. It makes my life easier
  2. You get to see how a principles evolves from a shitty first draft to a final text that gets published in a book
  3. You can contribute in a stronger way and share your feedback
  4. If you want you can even suggest your own ideas and stories and we will transform them in new service design principles.

You can join the community by following the link below.

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A swiss service designer who thinks that the best hobby in the world is to help others — catalanotto.ch