13 updated and new Service Design Principles from May 2022

Daniele Catalanotto
Service Design Magazine

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In may 2022 I’ve continued to work on my Series of simple and down to earth tips, ideas and recommendations that can help you to improve your customer and employee experience. During this months I’ve worked on 13 new Service Design Principles one of which was inspired by a community member.

All the updated Service Design principle drafts

  1. Don’t let me do too much: A Service Design principle about setting healthy limits
  2. Let me remove things your AI shouldn’t use for recommendations: A Service Design Principle inspired by Guy Martin
  3. Let me call you to move your truck: A Service Design principle for more actionnable signage
  4. Don’t overwhelm me when I come back from holidays: A Service Design Principle for calmer work tools
  5. Tell me how long it’s gonna take to read this: A Service Design principle to help people feel less overhwelmed when opening documents
  6. Put a damn label: A Service Design principle to reduce frustration.
  7. Let me choose how you reach back: A Service Design for better communication
  8. Show me the before and after: A Service Design principle to reveal the real and sometimes invisible value of your service.
  9. Give me the emergency numbers where and when it matters: A Service Design principle to make your service smarter during emergencies
  10. Don’t get in touch more than every two weeks: A Service Design principle about what it takes to create a close relationship.
  11. People aren’t the problem. Context and systems are: A Service Design principle to remember our right place
  12. Stop giving advice or solving the problem: A Service Design principle to change behaviours.
  13. Match my salary to the newcomers: A Service Design principle about salaries

New community contributions

A big thank you to community member Patrick Marcelissen who shared a lot of feedbacks during the last month which will help me to improve all the Service Design Principles. You’re awesome Patrick ❤️!

Swareena Joshi shared a service experience that shows that even the smallest stakeholder can improve the service. In the next weeks and months will build together on this experience to formulate new service design principles. Thanks for the contribution Swareena 🙏

Finally a contribution from Guy Martin has lead to a new Service Design principle. Thanks Guy 🤗

What’s this community thing?

Swareeena and Patrick are both members of the co-creator community where I share all my drafts of future Service Design principles. There you can read before anyone else my new writing but you can also contribute. You can share feedback to improve my writing or you can propose your own stories. You can join the community here for free.

Still reading?

Wow! You, are curious! You definitely deserve an extra gift 🤗 Today I’ve transfered all the questions and answers I already gave in the past in this new course that you also can get for free. It’s made of 25 Service Design questions and answers. If your question isn’t there, you should definitely join the free Service Design webinar I’m hosting on June 16th to ask your question live🤫

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A swiss service designer who thinks that the best hobby in the world is to help others — catalanotto.ch