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Don’t offer refunds

Don’t offer refunds

Reversible decisions make people less satisfied
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Daniele CatalanottoApr 4
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I prefer bots over fake humans

I prefer bots over fake humans

KLM will create bots to human interaction through Facebook Messenger. Microsoft will invest in helping developers build more bots. Slack is…
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Daniele CatalanottoMar 31
The maximizer test as workshop introduction

The maximizer test as workshop introduction

Co-creation workshops are something special for most of the people. These workshops are not about creating the perfect solution. But they…
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Daniele CatalanottoMar 30
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Candies make people smarter

Candies make people smarter

How simple things like candies can improve user experience
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Daniele CatalanottoMar 29
Don’t force me to call you

Don’t force me to call you

As a digital native guy, there is one thing that bothers me again and again. I want to book a table at a restaurant, and the only contact…
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Daniele CatalanottoFeb 7
Give everything a name

Give everything a name

Important features, services or ideas should have a name
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Daniele CatalanottoFeb 7
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Making it digital won’t make it smarter

Making it digital won’t make it smarter

Some little shops where you often go, give you some simple fidelity cards. You know the one with the empty dots. When you got 10 points…
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Daniele CatalanottoFeb 6
It’s your fucking job to know what I should buy

It’s your fucking job to know what I should buy

Setting the tone of a service with advice.
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Daniele CatalanottoFeb 4
The spring cleaning workshop

The spring cleaning workshop

A workshop for re-focusing a companies activities
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Daniele CatalanottoFeb 2
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Send potential customers to your competitors

Send potential customers to your competitors

We design each service, company or product for a particular target group. All would love that our goods and services would work for…
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Daniele CatalanottoFeb 1
Under promise over perform

Under promise over perform

Talk less. Do more.
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Daniele CatalanottoJan 27
Give sense to the problems

Give sense to the problems

Just explain to me what the hell happened
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Daniele CatalanottoJan 26
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Frustrate the rude customers

Frustrate the rude customers

Why service owners should tell assholes to go fuck themselves
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Daniele CatalanottoJan 21
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When you add this remove that

When you add this remove that

A rule for good brainstormings
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Daniele CatalanottoJan 20
Custom-made versus ready-made.

Custom-made versus ready-made.

Think in platforms and templates.
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Daniele CatalanottoNov 23, 2015
Micro interactions and micro tools

Micro interactions and micro tools

Building simple things to learn, stay critic and have fun.
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Daniele CatalanottoNov 22, 2015
Co creation or collaboration?

Co creation or collaboration?

Choose the right involvement level for your clients
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Daniele CatalanottoNov 19, 2015
The problem is not the UI, it’s the pricing

The problem is not the UI, it’s the pricing

Bus ticket machine suck. The UI sucks. To get the right ticket, it’s like a treasure hunt. Find where is the place you want to go on the…
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Daniele CatalanottoNov 18, 2015
Dear shop owner, your problems are not mine.

Dear shop owner, your problems are not mine.

Do you really want customers?
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Daniele CatalanottoNov 17, 2015
Visualize the future problems

Visualize the future problems

Managing future problems in new services
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Daniele CatalanottoNov 16, 2015
Dig deeper and beside

Dig deeper and beside

2 tips for User Research, Idea Generations and Service Design
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Daniele CatalanottoNov 15, 2015
A manifesto for Mini Service Design

A manifesto for Mini Service Design

The first time you read a book about Service Design you usually think: oh shit. That’s going to be some pretty complex stuff. Service…
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Daniele CatalanottoNov 15, 2015
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How to manage users frustrations

How to manage users frustrations

Under promise, over perform
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Daniele CatalanottoNov 10, 2015
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A visual summary of the Strategy Rules

A visual summary of the Strategy Rules

In the last time, I have set a new personal challenge. Read on book per week to push my thinking forward. The book I finished this week is…
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Daniele CatalanottoNov 8, 2015
The client is king, not the burger

The client is king, not the burger

Thoughts of a service designer waiting for his burger
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Daniele CatalanottoNov 8, 2015
Let people come back

Let people come back

An iteration of the service blueprint
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Daniele CatalanottoNov 5, 2015
The cocoon shopper

The cocoon shopper

How to make boutiques attractive for digital natives
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Daniele CatalanottoNov 3, 2015
7 key questions for field research

7 key questions for field research

Before and after field research
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Daniele CatalanottoNov 1, 2015
User experience is not enough

User experience is not enough

Shifting from user experience to human experiences
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Daniele CatalanottoOct 29, 2015
Discrete updates versus revolutions

Discrete updates versus revolutions

There are two opposite manners to do updates to services, apps or web services. The first one is the discrete update process. It’s an…
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Daniele CatalanottoOct 27, 2015
90% of your website is useless

90% of your website is useless

It’s been now a while that I build websites. I have built many websites. Complexes websites for big brands, smaller ones and also tiny web…
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Daniele CatalanottoOct 26, 2015
Let me introduce you to Michelle

Let me introduce you to Michelle

Recently, I have taken the decision to read more. To make all of these new readings and books stick in my little brain, I started to create…
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Daniele CatalanottoOct 25, 2015
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Exit intent modals for service design

Exit intent modals for service design

Today, many web services gain customers through a marketing trick called Exit intent modals. When a user is about to leave a website, a…
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Daniele CatalanottoOct 20, 2015
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Show me your damn pricing

Show me your damn pricing

When customers search for a new service provider, they have several criteria to find the best solution. One of the main criteria for that…
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Daniele CatalanottoOct 15, 2015
Trash bin, I love you!

Trash bin, I love you!

In the digital age, their is one invention that is just amazing: the trash bin. This little feature is one of the most useful ones that you…
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Daniele CatalanottoOct 14, 2015
Don’t solve the problem you are asked to solve

Don’t solve the problem you are asked to solve

As designers, consultants or creatives our clients come to use to solve specific problems. For designers it’s that typical call: “We need a…
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Daniele CatalanottoOct 13, 2015
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