Online course: 100 Service Design Principles.

Learn simple principles, ideas and tips to improve the customer experience of your services and products today!

Daniele Catalanotto
3 min readFeb 14, 2019

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The trailer of the course, with the worst thumbnail 😅

In 2018 I wrote a book called Service Design Principles 1–100. I adapted the content of this handbook in an online course with 100 videos covering these principles.

👉 Get the course

The course package

This course is based on the idea of bite-sized learning. Instead of having a long lecture you can follow short and visual videos. The course comes with many additions to the original book:

  • 100 videos: Obviously as this is a video course you’ll get a ton of videos to watch!
  • Student handbook: Taking notes sucks, so I created a booklet to make it easier to take notes that will create real action and impact.
  • Interactive quizzes: I created 5 tiny chatbots that will ask you questions at the end of each chapter.
  • Coaching session: With the course you’ll get a personal video coaching session 🎁

👉 Get the course 👈

What people say about the course

Daniele’s course is one of a kind. It’s very practical, extremely informative, and funny along the way! The collection of principles are fantastic. They definitely serve me in serving customers and users a more enjoyable and memorable experience. Would 100% recommend. — Alice H, London

What you’ll learn in this course

If you are one of those person who always wanted to

  • make customers happy
  • improve the user experience
  • have a great customer retention
  • and use the power of service design without a headeach

…then this online course is made just for you!

In this course, you will discover 100 principles in video! These principles, ideas and tips will teach you everything you need to know, including:

  • The basics of service design,
  • How you can make people less frustrated,
  • How to find out if you make people feel like shit,
  • How to do service design without an additional budget, and
  • How to use the power of psychology to create better experiences.

This is a very practical course!

This is no fancy theoretical course, you learn very down to earth tips like:

  • How to avoid missed appointments
  • How to make the waiting experience great again
  • How to enhance your conversion rate
  • Solve problems without spending huge amounts of money.
  • How to reduce cleaning costs

Preview of the course

On the course website you can preview a few videos to get an idea of its content and style. So check it out.

ℹ️ Hey, by the way, if you are interested in Service Design, you might be interested in the Service Design Jobs website that lists more than 1200 service design job opportunities from more than 40 countries.

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A swiss service designer who thinks that the best hobby in the world is to help others — catalanotto.ch