Service Design Magazine

Service Design Magazine

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Daniele Catalanotto

Service Design Books and Guides

A selection of books and guides I have written on Service Design and Customer Experience.

5 min readJan 10, 2022

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Service Design Books and Guides

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Daniele Catalanotto

Why a huge quantity of Service Design Principles is less stressful than five definitive rules.

5 new Service Design Principles and 22 Service Design Questions answered.

4 min readJan 14, 2023

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Why a huge quantity of Service Design Principles is less stressful than five definitive rules.

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Daniele Catalanotto

13 updated and new Service Design Principles from May 2022

In may 2022 I’ve continued to work on my Series of simple and down to earth tips, ideas and recommendations that can help you to improve…

3 min readJun 7, 2022

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13 updated and new Service Design Principles from May 2022

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Daniele Catalanotto

21 Service Design Principles: April 2022 review

I edited 21 Service Design Principles in April. Service Design Principles are small ideas, tips to improve your customer experience.

3 min readApr 30, 2022

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21 Service Design Principles: April 2022 review

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Daniele Catalanotto

11 Service Design Principles from January — March 2022

11 learnings about customer experience, change, communication, technology and public service that can help service creators and designers…

3 min readMar 15, 2022

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11 Service Design Principles from January — March 2022

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Daniele Catalanotto

Book: Service Design Principles 101–200

100 more ideas to improve your customer experience

3 min readJan 10, 2022

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Book: Service Design Principles 101–200

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Daniele Catalanotto

Reward my curiosity

The easter egg as a service design feature

1 min readDec 22, 2021

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Reward my curiosity

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Daniele Catalanotto

Don’t give me information for problems I can’t solve

Another service design lesson from a nurse

2 min readDec 15, 2021

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Don’t give me information for problems I can’t solve

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Daniele Catalanotto

Ask the customer’s companion if he has questions

When service designer notice people have friends and family

2 min readDec 8, 2021

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Ask the customer’s companion if he has questions

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Daniele Catalanotto

Tell me how many automated emails you’ll send me

User experience for automated marketing

2 min readDec 1, 2021

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Tell me how many automated emails you’ll send me

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Tools, methods and practical tips for designing services. A blog about Customer Experience and Service Design.
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Daniele Catalanotto
A swiss service designer who thinks that the best hobby in the world is to help others — catalanotto.ch
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